Site-specific experiences can connect people to ideas, brands, and each other in ways that are impossible online. The often-unexpected presence of digital experiences in the real world allows the designer to have a greater intellectual and emotional impact on the end user.
That’s why it’s incredibly important to understand the nuances of public spaces and the considerations for designing experiences within them.
Design For Different Levels of Engagement
Be Spatially Literate
Give People Super Powers
User Failure is Not an Option
Don’t Get Hung Up on Technology